About Us

Mums. Aren't. Boring.

Their clothes shouldn't be either. Mum's are hot!

hotMaMa was started to provide mums with the stylish breastfeeding clothes they deserve, featuring exciting prints and modern shapes to set them apart from the current nursing options. Parenthood can make so many mums feel like they have lost their sparkle or individual identity. Our bodies have been through a huge journey through pregnancy, birth and the start of motherhood: the hardest job we will ever do! So we deserve to have the opportunity to wear clothes that make us feel special if we choose to breastfeed. Clothes which make us feel glamourous and provide us with the confidence and capability to feed in.

I'm a full time mum for my little boy and run hotMaMa from my home in Cambridgeshire. I knew I wanted to breastfeed my son before he was born and once he arrived I encountered frustration at every turn. From my son being premature and my milk not coming in straight away, to endless topping up sessions with expressed milk along with an episode of mastitis and countless blocked ducts, I found that my clothing was also an unexpected challenge. To me, most of the current market for breastfeeding clothes felt dull or mumsy, often still aimed at heavily pregnant women and which I would have never ordinarily glanced twice at, so why should I be forced to wear them now? Not only that but many are impractical: composed of plain, dark coloured fabrics which I soon realised common milk stains were glaringly obvious on. hotMaMa aims to offer mums breastfeeding clothes that are practical, stylish and that they will love wearing through their breastfeeding experience and beyond so that us mums can feel like hotMaMas!