Each year world breastfeeding week is celebrated front he 1st-7th August and aims to raise awareness about the amazing benefits of breastfeeding for both mother's and their babies.  It's now in its 30th year and run by run by the World Alliance for Breastfeeding Action, a global network of people and organisations dedicated to the protection, promotion and support of breastfeeding worldwide. Each year a different theme is set. Previous themes have included "A shared responsibility", "A healthier planet" "Breastfeeding as a key to sustainable development". This year's theme is "Educate and Support".  The aim is to strengthen the capacity of actors that have to protect, promote and support breastfeeding across different levels of society. These actors make up the "warm chain" of support for breastfeeding.  Target audiences including governments, health systems, workplaces and communities will be informed, educated and empowered to strengthen their capacity to provide and sustain breastfeeding-friendly environments for families in the post pandemic world.